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In 1830, a Liverpool merchant, James Atherton, purchased much of the land at Rock Point, which enjoyed views out to sea and across the Mersey and had a good beach. His aim was to develop it as a desirable residential and watering place for the gentry, in a similar way to Brighton, one of the most elegant seaside resorts of that Regency period - hence "New Brighton". [Ref http://www.visitnewbrighton.com/history]

 

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